Global teams organisation and lifestyle brand Guild Esports PLC which is co-owned by former England football star David Beckham has announced the launch of Guild Studios, the company’s new production and creative division.
Guild Studios will provide bespoke campaign-led solutions for brands and media owners that are looking to connect with esports, gaming, Gen-Z and Gen-Alpha audiences.
The company’s new division not only represents a new revenue stream but also comes with secured campaigns and projects with brands like Samsung Mobile that have amassed a combined six-figure revenue for the company.
Jasmine Skee, CEO of Guild Esports commented, “Creating new revenue streams and generating value for investors are the Company’s key objectives for 2023. Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement.”
Esports partnerships
Guild Studios will allow Guild Esports to sell end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners. The new creative division will also sign client mandates for work on individual campaigns, independent from the selling of branding rights to Guild assets or IP.
“We were delighted to work with Samsung for the launch of the new Galaxy S23. It is the third time they have partnered with us since becoming a major sponsor in June 2021, highlighting the strength of our value proposition and ability to engage with otherwise hard-to-reach Gen-Z and Gen-Alpha consumers,” said Skee.
In addition, Guild Studios’ work will span strategy consultation and campaign delivery across engaging online and video content, social media, live esports events and in-game advertising.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
